Sam Wilde positions his practice at the intersection of visual art and surface design, and is best known for storytelling through his signature worldbuilding approach to pattern creation. He considers the surfaces he creates as their own visually escapist worlds. Where careful preparation is taken, so that every element within these worlds builds to form a logically cohesive scene filled with nuanced symbolism and immersive detail.
Sam founded the luxury British interiors, fashion and homeware brand Vespertine as a means to enrich our bodies, homes and spaces with worlds depicting unabashed warmth and personality. As well as to empower the viewer through each pattern’s conceptual message, and evoke in them a sense of childhood wonderment for the epics hidden within.
Since conception, a 5% royalty from the sale of all Vespertine products has been directly donated to our official partners at the World Land Trust. Every £100 donation secures one acre of land for the protection of our planet’s most biologically important and threatened habitats.
All Vespertine products have been crafted using the latest ecologically-friendly technology, putting every measure in place to minimise our carbon footprint. Made using only the highest-quality and ethically sourced materials, if well cared for, these products will last a lifetime.
The worlds of Vespertine are meant to be treasured and passed down through the generations. Each time inspiring others when sharing in the fantastical environmentalist stories that underpin these worlds.
Sam Wilde has coined the term #BIOappropriation. Taking the philosophy behind cultural appropriation and applying those same principles to the natural world.
Put simply, if brands have profited in any way from inspiration they’ve gained from the natural world, then it’s only right to re-invest a portion of those proceeds back into the protection and growth of those biological environments. This way the natural world can sustainably be used as a resource and reference for future generations to come.
Whether that’s illustrations of tropical palm leaves used on a patterned shirt, or engineering a bullet train to mimic the aerodynamic properties of a kingfisher’s beak. The money generated from those ventures is in part due to imagery, ideas and concepts the creator has taken from the natural world. As without those biological inspirations there would be no final product to bring to market and no profit to speak of.